: Can AI Assistants Improve Your Content Creation Process?

Blogging with AI: Can AI Assistants Improve Your Content Creation Process?

August 1, 2023


In today’s digital age, many tools and platforms are incorporating artificial intelligence (AI) features to enhance productivity and streamline processes. Notion, a popular productivity tool, recently joined the trend by introducing its own AI assistant. As a blogger, I was curious to see how AI could help with my content creation process and potentially save me time. In this article, I will share my experiment with Notion’s AI assistant and provide a suggested workflow for incorporating AI into your own blogging process.

My Experiment with Notion’s AI Assistant

To test the capabilities of Notion’s AI assistant, I used every applicable feature while writing a blog post for my personal blog. Here’s a breakdown of my experience with each feature:

Brainstorming Blog Topics

The AI assistant in Notion can brainstorm blog topics for you, which can be helpful when you’re coming up with initial ideas. I asked the AI to brainstorm blog topics about automation, and it came up with a list of decent ideas. However, I still needed to turn to other tools and SEO research to find the best topic for my blog.

Generating an Outline

Notion’s AI assistant has an “outline” feature that can generate an outline for your blog post. The generated outline was a bullet-pointed list of ideas pulled from similar articles on the web. While the outline provided a good starting point, I had to do my own research to ensure its accuracy and thoroughness.

Summarizing Existing Content

Notion’s AI assistant has a summarize feature that can pull key ideas from existing content. This feature is useful for quickly summarizing lengthy articles or research studies. I found the summarized results to be concise and easily digestible, but I still had to create my own context and do further research.

Writing a Blog Post Draft

Notion’s AI assistant can also write a whole blog post draft for you. It offers several options to choose from, but the quality of the generated draft may vary. In my experience, the AI-generated draft lacked creativity and depth. It felt like a regurgitation of information from other sources, lacking originality. Therefore, I found it more effective to write the blog post myself.

Grammar and Spelling Assistance

Notion’s AI assistant includes a grammar assistant that can help catch grammar and spelling mistakes in your writing. While it did a decent job at detecting mistakes, it lacked style suggestions. I still had to use other grammar-checking tools to ensure the quality of my writing.

Changing Tone and Length of Content

Notion’s AI assistant includes functions to change the tone and length of selected text. I found the tone changer feature to be effective in elevating the style of casual writing to a more professional tone. The “make longer” function impressed me with its ability to expand on ideas and provide helpful examples.

My Conclusions and Suggested Workflow

Based on my experiment, here are my conclusions regarding the use of Notion’s AI assistant in the blogging process:

  • The AI assistant was helpful for brainstorming blog topics and summarizing research, saving time in these stages of the process.
  • The generated outlines and drafts lacked originality and depth, requiring additional work to inject one’s own voice and create engaging content.
  • The grammar and spelling assistant was useful but lacked style suggestions.
  • The tone changer and “make longer” functions provided valuable options for refining the tone and expanding on ideas.

Based on these findings, I suggest the following workflow for incorporating AI into your team’s blogging process using Notion:

  1. Brainstorming Topics: Use Notion’s AI assistant to generate blog topic ideas. Conduct keyword research and narrow down the ideas.

  2. Summarizing Research: Utilize the AI assistant to summarize lengthy articles or pull key takeaways from interview notes, if necessary.

  3. Creating an Outline: Use the AI assistant’s outline feature as a starting point for your blog post. Modify and expand on the outline as needed.

  4. Writing a Draft: While you can use the AI assistant to generate a draft, consider writing the post yourself for a more original and engaging result.

  5. Fixing Spelling and Grammar: Utilize Notion’s grammar assistant and other grammar-checking tools to ensure the quality of your writing.

  6. Changing Tone and Length: Experiment with the tone changer and “make longer” functions to refine your writing and expand on ideas.

To save even more time, you can automate processes and connect Notion to other tools in your tech stack using Zapier.


Incorporating AI into the blogging process can be a helpful way to kickstart creativity and streamline certain tasks. However, it’s important to remember that AI assistants should not replace human input and creativity in content creation. While AI technology may improve over time, for now, it’s best to use AI as a supporting tool rather than relying on it entirely. By combining the capabilities of AI with your own expertise and writing skills, you can create high-quality, engaging blog content.


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