**Blogging Strategies: The Lost Art of Guest Blogging for Effective Inbound Marketing | Consultus Digital**

Blogging Strategies: The Lost Art of Guest Blogging


Digital marketing strategies have evolved greatly over the years, with the rise of social content, videos, and email marketing. However, in the midst of all these new strategies, it’s important to remember the basics: blogs and guest blogs. In fact, guest blogging is still a vital inbound marketing strategy even in 2022. In this article, we will explore the lost art of guest blogging and its relevance in today’s content marketing landscape.

What is Inbound Marketing?

Before we delve into guest blogging, let’s take a step back and understand the concept of inbound marketing. Inbound marketing involves capturing leads as they come in from various campaigns. Instead of reaching out directly to customers through methods like cold calling, inbound marketing focuses on drawing customers in through effective content marketing. This allows customers to get to know your brand before making a purchasing decision.

What is Guest Blogging?

Guest blogging is a type of content marketing strategy often used for inbound marketing. It involves publishing articles written by third parties, who provide valuable information that caters to your customers’ needs and interests. Guest bloggers can be industry experts or trusted voices who review your products or services, discuss best practices, or talk about the latest trends in your industry.

The Benefits of Guest Blogging

Guest blogging serves as a credibility and trust indicator for your brand. When someone outside of your company writes a guest blog that provides a thorough and honest review, customers are more likely to trust them. Additionally, guest blogging helps improve your website’s search engine optimization (SEO) through backlinks. Backlinks are created when sites that publish guest blogs for your brand link back to your site, increasing your site’s authority and rankings on search engines like Google.

In terms of brand awareness and customer engagement, guest blogging allows you to tap into new networks and reach new audiences who may not have been directly exposed to your brand before. By adding guest blogs to your content marketing strategy, you can engage customers who might not be actively looking to buy but can be persuaded or enticed to take action.

How Guest Blogging Boosts Inbound Marketing

Guest blogging has a number of applications that positively impact your inbound marketing efforts. It increases brand awareness, nurtures trust, encourages repeat purchases, and drives conversions, all without a sales pitch. By incorporating guest blogs into your content marketing strategy, you can reach key audiences, craft powerful content, and see tangible results.

Consultus: Your Guest Blogging Solution

At Consultus, a Toronto-based content marketing agency, we specialize in crafting effective guest blogging strategies for our clients. We understand the power of trust and the influence of industry experts. Our complete content marketing solutions include selecting the right sites and guest bloggers to help you reach your target audience, as well as crafting compelling content that drives results. Contact our experts in Toronto to start with guest blogging and explore other content marketing and inbound marketing solutions.


Guest blogging remains one of the most effective inbound marketing strategies in today’s ever-evolving digital landscape. By collaborating with industry experts and trusted voices, you can promote fresh insights into your brand and reach new audiences. Guest blogging helps increase brand visibility, drive traffic, and enhance conversion pathways, ultimately leading to higher sales and customer lifetime value. Embrace the lost art of guest blogging and unlock its potential for your content marketing strategy.


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