YouTube vs Blogging: Which is More Profitable in 2023?

blog income

Comparing the profitability of YouTube and blogging as businesses in 2023, both platforms have their advantages. YouTube may offer quicker earnings due to its built-in audience, but blogging has the potential to grow over time. Ultimately, the choice depends on personal strengths and interests. For bloggers, excellent writing skills, boosting SEO for your website, low startup costs, and popular blog niches in 2023 are compelling reasons to start a blog. On the other hand, vloggers benefit from quick and easy video creation, quicker return on investment, comfort in the limelight, popular YouTube topics in 2023, and the ability to adapt vlogs to blogs.

To make money as a blogger in 2023, you can rely on advertising through keywords, affiliate marketing, selling digital products, writing guest posts, consulting, and speaking gigs. The yearly income for bloggers ranges from $26,000 to $92,000, with bloggers reporting reliable earnings after a year. For YouTubers, acceptance into the YouTube Partner Program is required to monetize a channel, and earnings come from ad revenue, brand partnerships, merchandise sales, and viewer support on platforms like Patreon. According to ZipRecruiter, the average yearly income for YouTubers is $60,000, while bloggers make an average of $45,000.

Setting up as an LLC can protect bloggers and YouTubers from personal liability and provide credibility and legitimacy to their businesses. It also offers tax benefits and allows for the separation of personal and business finances. It is recommended to invest in quality, authentic content and set up as a business when starting a blog or vlog.

In conclusion, choosing between starting a blog or a vlog depends on individual preferences, skills, and long-term plans. Both can be profitable with consistent, quality content.