Guest blogging is still a valuable inbound marketing strategy in 2022, despite the plethora of new digital marketing strategies available. It involves publishing articles written by third parties who provide valuable information to your target audience. Guest blogging serves as a credibility and trust indicator for your brand, improves your website’s SEO, and expands your reach to new audiences. It can increase brand awareness, nurture trust, drive repeat purchases, and boost conversions. Consultus, a Toronto-based content marketing agency, specializes in crafting effective guest blogging strategies. Embrace the lost art of guest blogging and unlock its potential for your content marketing strategy in today’s digital landscape.