Blog Branding Strategy: Creating Your Brand Strategy Template

Blog Branding Strategy: Creating Your Brand Strategy Template


Creating a brand strategy template is an important step in building a lasting brand. Your brand strategy outlines your brand’s purpose, personality, voice, story, positioning, and visual identity. This document guides your brand’s perception and helps you make decisions about your brand’s messaging, visuals, and marketing efforts. In this post, we will provide a free brand strategy template to help you define your brand vision.

Understanding Brand Strategy

A brand strategy is like a roadmap for your brand’s purpose and personality. It helps you define the direction you want your brand to take and guides your actions as you build your brand. Just like a business plan, a brand strategy outlines the steps you need to take for your brand to succeed. It includes long-term goals, marketing efforts, and the overall perception you want your customers to have of your brand.

The Importance of Brand Strategy

Having a well-thought-out brand strategy is crucial for the success of your business. It helps you build a brand personality, recognition, and consistency, which are essential for attracting and retaining customers. Without a clear brand strategy, your customers may be confused about your brand’s values and offerings, which can negatively impact your sales and growth.

The Elements of a Brand Strategy

A brand strategy document includes several key elements, including:

  1. Brand Personality: This defines the tone, style, and characteristics of your brand.
  2. Brand Purpose: This outlines the reason why your brand exists and the problem it solves.
  3. Brand Voice: This determines how your brand communicates with its audience.
  4. Brand Story: This tells the narrative behind your brand and its journey.
  5. Brand Positioning: This establishes where your brand stands in the market and how it differentiates itself from competitors.
  6. Brand Visual Identity: This includes the visual elements that represent your brand, such as colors, fonts, and logos.

Building a Brand Strategy: Step by Step

Step 1: Understanding Your Target Audience

To build a successful brand, you must first understand your target audience. Conduct research and interviews with your potential customers to gain insights into their needs, wants, and behaviors. This will help you tailor your brand messaging and communications to resonate with your audience throughout their buyer journey.

Step 2: Creating a Unique Selling Proposition (USP)

Your unique selling proposition (USP) is what sets your brand apart from competitors and makes customers choose you. Identify the benefits your brand provides and what makes it unique. Conduct a competitor analysis to understand the market landscape and establish your brand’s differentiating factors. Use this information to create a clear and compelling USP.

Step 3: Defining Your Brand Purpose, Values, Mission, and Vision

Your brand’s purpose is the passion behind why you created the brand. It drives your brand’s success and should be reflected in your messaging and actions. Identify your core values, which reflect what your brand stands for. Define your brand mission, which focuses on the present and how you impact your customers’ lives. Lastly, create a bold and forward-thinking brand vision that expands on your mission and sets the goals for your brand’s future.

Step 4: Developing Brand Guidelines and Assets

To ensure consistency across your brand, develop brand guidelines and assets. These include brand messaging statements, brand voice templates, and brand assets to share with partners. Create a brand style guide that defines your color palette, fonts, and image use. Establish a brand positioning statement and communicate it to employees and partners. These guidelines will inform your marketing strategies and future campaigns.


Creating a brand strategy template is a vital step in building a successful brand. By understanding your target audience, developing a unique selling proposition, and defining your brand’s purpose, values, mission, and vision, you can create a strong foundation for your brand strategy. Remember to update your brand strategy as your brand evolves to ensure consistency and alignment. Use the provided template to guide you on your brand-building journey.

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