The Best Content Writing Tools in 2023: Achieving the Perfect Balance Between Creativity and SEO


Are content writing tools the best bet to bring the right balance between creativity and SEO requirements in your content? Absolutely YES! No doubt that there is an enormous demand for creative and engaging content. Don’t believe us? Then, you need to check out this stat by Demand Metric: Their survey says that of B2B marketers and 86% of B2C marketers use content marketing.

The Need for Content Writing Tools

Interestingly though, not all of them follow the same . In fact, B2B marketers say that, on average, they use 12 different content marketing tactics to make their content stand out. But then, how can content writers pace up to meet this mammoth demand without losing their sanity? To help writers maintain content quality with productivity, content writing tools were invented.

The Best Content Writing Tools in 2023

There are tools that can help you improve your writing, create branded marketing content, generate topic ideas, and more. We understand that the hundreds of content writing tools available out there may make you feel mad as a hatter! Relax, we’ve got you covered. We have put together verified information about the best content writing tools in 2023.

Tips for Choosing the Best Content Writing Tools

So, are you ready to explore? Yes? Then, here we go. As you can see in this list of the best content writing tools, there are many options available in the market. Different tools serve a different purpose, such as keyword research, grammar check, or readability check. So, how do you pick the best content writing tools? Here are some tips.

  • Consider the purpose of your writing
  • Evaluate the features offered by the tool
  • Check ease of use and accessibility
  • Look at the cost of the tool


Grammarly is every writer’s staple! Since this content writing tool was integrated with Google Docs, almost everyone uses it subconsciously to elevate the quality of their content. You can check grammar, punctuation, spelling, and even plagiarism with the premium version of this editing tool. How does it compare with other content writing tools? Find out.

SE Ranking

Do you want to beat the competitors and see your articles rank high on the search engine results pages? Then you definitely have to give SE Ranking’s content marketing platform a try. This AI-powered tool will assist you at every stage of the content creation process, from finding topics with high traffic potential to creating briefs and writing well-optimized articles. By following the recommendations on text structure and keyword usage, you’ll significantly improve the content score of new and existing articles.


Genuine, affordable, and super easy to use! ProWritingAid is one of the advanced content writing tools that offer style editing grammar checks for writers of all kinds. It is designed to check smaller pieces of content like blog posts, articles, and news to more comprehensive documents. ProWritingAid is compatible with Mac and Windows browsers. You can easily access this editing tool while working on Google Docs or Microsoft Word and utilize live editing suggestions.

Looking to turbocharge your social media content creation? Then is the answer to all your problems. This AI-powered platform simplifies the process of writing content for social media posts. With this dazzling tool, you can captivate your dream audience across Instagram, Facebook, Linkedin, and more.

HubSpot AI Blog Writer

The next one in this list of the top content writing tools needs no introduction. HubSpot, after all, is one of the most sought-after CRM, marketing, and content writing tools out there. This AI Blog Writer creates compelling blog posts faster than you can say, “AI blog writer.” Jumpstart your blogging process in three simple steps:

  1. Answer a few questions about your target audience and industry
  2. Add a few sentences outlining the topic you want to cover
  3. Generate a blog post outline or even a full draft with the click of a button


Evernote is a notes app that helps you remember everything from your everyday life. But, what is it doing in the list of content writing tools? You can use it for different purposes, such as taking notes, making to-do lists, and writing blog posts or articles. As one of the best content writing tools, Evernote helps you stay more organized and productive.

Hemingway Editor

Hemmingway Editor is an advanced editing tool to help you stay on top of your game as a professional writer. From detecting common writing errors to fine-tuning your SEO content writing, the tool can do it all. You can shuffle between the writing and editing modes to instantly incorporate the suggestions into the write-up.

Readability Test by WebFX

How would you like content writing tools with a readability score checker? Readability Test by WebFX is an innovative tool that helps you gauge the readability of a piece of creative content and make it more engaging. It is powered by a set of specific readability algorithms that score your content based on sentence length, sentence complexity, average word length, familiarity, relevant keywords, and much more.


Thesaurus is one the most widely trusted productivity tools brought to you by Being operational for over two decades, Thesaurus is one of the earliest online content writing tools used by writers from all walks of life. It offers grammar and writing tips to elevate your content quality.

Yoast SEO

If you own a self-hosted WordPress site, Yoast is one of the must-have content writing tools. It is pretty popular among WordPress users owing to the variety of advanced features it packs in. That’s no surprise considering that the company has helped more than 300,000 users master website content until now.


Self-publishing is picking up in popularity among authors. Reedsy is one of the unique content writing tools designed to assist writers in this endeavor. This online author service marketplace allows book writers to collaborate with professionals for editing, design, illustration, marketing, and ghostwriting services.


The goal of every content marketer is to create highly personalized content to drive engagement, downloads, and conversions. One of the content writing tools that helps you here is AnswerThePublic. As a search listening tool, it allows you to discover your audience’s questions on a topic. It’s a great way to generate ideas for blog posts, infographics, video content, and more.

Portent Content Idea Generator

If you’re looking for catchy ideas for your next piece of content, look no further than the Portent content idea generator. As one of the simplest content writing tools, Portent generates potential titles once you enter a few words related to your topic for your next blog post, article, or even video.


StackEdit is a powerful, open-source Markdown editor that has a wide range of features. As one of the useful content writing tools designed for web writers, StackEdit offers a live preview that automatically updates as you type.


Many times, writers are unable to produce excellent work because they are afraid of poor writing or obsess over typos, structure, etc. If you are wondering if there are any content writing tools that help you overcome your internal editor, you can give ilys a try. ‘Ilys,’ an acronym for I Love Your Stories, lets you see only the last word of what you are typing. It hides what you already typed, helping remove distractions and putting you in the creative flow.


Quality content is mandatory to engage your audience. But we know for a fact that ideas sometimes fail, taglines fall flat, and content fails to impress. Content writing tools are software programs designed to assist bloggers, journalists, storytellers, and all kinds of content creators in churning out highly engaging content day after day. These online writing tools help elevate the quality of a written piece and make it SEO-friendly.

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