Choosing a Squarespace Template for Your Blog: How to Create and Customize Your Blog Posts

Choosing a Squarespace Template for Your Blog


When it comes to creating a blog, one of the first steps you’ll need to take is choosing a template for your Squarespace site. This will determine the overall look and feel of your blog. In this article, we’ll discuss the importance of selecting the right template and how to go about doing so.

Why Template Selection Matters

The template you choose for your blog is crucial because it sets the foundation for your site’s design and functionality. It’s important to find a template that aligns with your brand and appeals to your target audience. A well-designed template can enhance the user experience, making it easier for visitors to navigate your blog and find the content they’re looking for.

How to Choose a Template

When selecting a template for your Squarespace blog, there are a few factors you should consider:

  1. Design: Look for a template that matches your brand aesthetic and conveys the right visual message to your audience. Consider factors such as colors, fonts, and overall layout.
  2. Functionality: Think about the features you’ll need for your blog, such as social sharing buttons, commenting capabilities, and the ability to display related posts. Choose a template that offers these functionalities.
  3. Responsiveness: With so many people accessing the internet on mobile devices, it’s essential to choose a template that is responsive and mobile-friendly. This ensures that your blog will look and function well on all screen sizes.
  4. Customizability: While a template provides a starting point, you’ll likely want to customize it to fit your specific needs. Make sure the template you choose offers enough flexibility for customization.

Creating a Blog Post in Squarespace

Once you’ve selected a template for your blog, the next step is to start creating blog posts. In this section, we’ll discuss how to create a blog post using Squarespace’s built-in features.

  1. Adding Content: To create a blog post, navigate to your Squarespace backend and click on your blog page. Click the “Add New Post” button and enter a title for your post. Use paragraphs to break up your content and make it easier to read. Remember to use the keyword phrase “create a blog” in your content and bold it for SEO optimization.

  2. Formatting Options: Squarespace’s blog post builder is similar to the regular page builder. You can insert various content blocks, such as text, images, and videos. However, unlike regular pages, blog posts don’t have individual sections, so any settings you adjust will apply to the entire post.

  3. Section Titles: Use section titles to break up your blog post and make it easier for readers to navigate. Highlight the text you want to change and choose a suitable font from the font toolbar.

  4. Images: Adding images to your blog post can make it more visually appealing and shareable on social media. Insert relevant images to break up longer sections of text and enhance the overall user experience.

Customizing Your Blog Post Colors

In Squarespace 7.1, you have the option to customize the colors of your blog post. This allows you to create a cohesive and on-brand look for your blog. To customize the colors, follow these steps:

  1. Open Site Styles: In your Squarespace backend, navigate to the “Site Styles” editor. This is where you can customize the overall design of your site, including the colors.

  2. Choose a Color Theme: Squarespace offers 10 different color themes for you to choose from. Select the one that best matches your brand and blog aesthetic.

  3. Apply the Color Theme to Your Post: Once you’ve chosen a color theme, go back to your blog post and navigate to the “Color” tab. Select the color theme you want to apply to this particular post.

  4. Save Your Changes: Remember to save your changes after customizing the colors of your blog post. This ensures that the customized colors will be applied.

Creating a Blog Post Template

To save time and maintain consistency in your blog posts, you can create a blog post template that can be duplicated for future posts. Follow these steps to create a template:

  1. Customize Your First Post: Start by creating your first blog post and customizing it to your liking. Add all the necessary content and adjust the layout settings.

  2. Duplicate the Post: Once your post is complete, duplicate it by clicking the “Duplicate” button in the post settings. This will create a copy of your original post that can be used as a template.

  3. Delete Placeholder Content: In the duplicated post, delete all the written content and replace it with short placeholders. This will make it easier for you to create new posts in the future.

  4. Save the Template: Save the duplicated post as a template and use it as a starting point for future blog posts. You can create multiple templates with different layouts and settings if needed.

Editing Your Blog Post Settings

Before publishing your blog post, it’s important to review and adjust the settings to ensure everything is set up correctly. Here are some important settings to consider:

  1. Visibility: Set the visibility of your post to “Draft” if it’s still a work in progress. Once it’s complete, you can mark it as “Scheduled” or “Published”.

  2. Tags and Categories: Organize your blog posts by assigning tags and categories. This will make it easier for readers to navigate your blog and find related content.

  3. URL: Customize the URL of your post to include relevant keywords. This will help with SEO and make it easier for search engines to understand the content of your post.

  4. Author and Meta Data: If you have multiple authors contributing to your blog, select the appropriate author from the dropdown menu. You can also adjust the meta data settings, such as the delimiter style and spacing between the title and content.

  5. Featured Post: If you want to highlight a specific post as a featured post, toggle the “Featured” option. This will allow you to display featured posts in summary blocks or other sections of your site.


In conclusion, selecting the right Squarespace template for your blog is crucial for creating an appealing and functional website. Once you’ve chosen a template, you can start creating blog posts using Squarespace’s built-in features. Remember to customize the look and layout of your posts, apply color themes, and create templates for future use. Don’t forget to adjust the post settings before publishing to ensure everything is set up correctly. With these tips, you’ll be on your way to creating a successful blog on Squarespace.

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