Table of Contents
Blog Optimization: How to Keep Your Content Relevant and Boost Rankings
You’ve put a lot of time, effort, and budget into creating content. Don’t let it wither and sink down the pages of Google. Content optimization helps you boost your rankings while keeping your blog relevant and up-to-date. Here’s how to do it.
Step 1: Compile a List of Content to Update
First, compile a list of all the posts and pages on your site that you might want to update. These are primarily your blog posts, but they can also be content hub pages or in-depth guides you’ve published as resources. Use your Google Analytics account to get a list of all the pages on your website. Sort them alphabetically and remove any irrelevant rows.
- Irrelevant pages that don’t need updates
- Outdated articles that can’t be turned into evergreen content
- Pages with low value or little traffic
Step 2: Prioritize Pages Ranking on Pages 2-4
Pages that are ranking on pages 2 to 4 of Google tend to be the easiest to give an extra boost so they end up on page 1. Use the “Top Pages” report in Ahrefs to find your best-performing pages. This report ranks your pages based on organic traffic and shows the best-performing keyword for each page and its position in Google.
- Prioritize pages ranking on pages 2-4
- Use the “Top Pages” report in Ahrefs to identify these pages
Step 3: Consider Other Factors for Prioritization
If you have a long list of pages ranking on pages 2-4, consider other factors for further prioritization:
- Number of backlinks to the page
- Traffic potential of the keyword
- Difficulty score of the target keyword
Use the “Best by links” report in Ahrefs to rank your content based on the number of backlinks it has.
Step 4: Run an On-Page SEO Audit
Before optimizing your content, run each page through an on-page SEO audit tool like Surfer or Page Optimizer Pro. These tools will provide recommendations for improvement, such as:
- Updating outdated information
- Adding relevant keywords
- Improving readability and structure
Make sure to critically evaluate the recommendations and tailor them to your specific content.
Step 5: Backup Your Content
Before making any updates, make a backup of your content. Even if your CMS keeps version histories, it’s always a good idea to have an extra backup. Copy and paste the old version of your article into a Google Doc or Word file for peace of mind.
Step 6: Update and Optimize Your Content
Now it’s time to update and optimize your content. Start by updating the information in your post, including statistics, screenshots, and supporting data. Make sure the content is accurate and up-to-date. Incorporate any relevant keywords your article was already ranking for and follow the recommendations from your on-page SEO audit.
Step 7: Update Meta Data and Republish
Once the body of your article is optimized, update its meta data and republish it with a new date. Check and optimize the meta title, meta description, H1, and alt text of your images. Ensure the meta title is clickable and contains your target keyword. Rewrite the H1 if necessary. Republish the article so that the publishing date becomes the current date.
Optimizing existing content can lead to quick wins and keep your company blog up-to-date and relevant. Use these steps to optimize your content and boost your rankings. If you need assistance, contact BloggingHelpline.com to discuss how they can help you push your old posts to the top of Google.
Author: Flow SEO
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