Most Profitable Blog Niches: Digital Marketing, Blogging, Influencer Marketing, Health and Fitness, Personal Finance, Food and Cooking


Creating a blog has become one of the most popular ways to make money online. However, just because everyone’s doing it doesn’t mean it’s easy, especially for beginners. In order to succeed as a blogger, you’ll first need to know what the most profitable blog niches are. Fortunately, there are plenty of blog topics you can explore. Once you find a niche that meets your interests and supports your skillset, you can start delivering high-quality articles and monetizing your content. In this post, we’ll explore six of the most profitable blog niches, and offer some tips to help you get started. Let’s dive right in!

Niche Blogging for Profit

If you want to pick the perfect topic for a new blog to make money, these six great niches are the right place to start.

1. Digital Marketing

It’s difficult to overestimate the importance of digital marketing in today’s business world, even when it comes to small businesses. In 2021, the industry reached a market size of $155.3 billion in the US alone [^1^]. Digital marketing covers a broad range of strategies, from search engine optimization (SEO) and to social media and influencer marketing. As digital marketing continues to grow, more online businesses are seeking the expertise of marketers to help them reach new customers and boost their conversion rates and turn them into blog income.

Whether you have a business degree or consider yourself social media savvy, digital marketing offers a lot of potential. You can narrow down your focus into a micro-niche, such as affiliate marketing or content marketing, and turn your blog into a valuable resource regarding a variety of different topics. For instance, a popular blogger and marketer, Neil Patel, runs a blog about the latest trends and hacks in digital marketing: [^2^].

If you decide to monetize your blog with affiliate programs, you’ll find plenty of relevant products and services to promote. This includes SEO tools, email marketing platforms, and social media scheduling apps.

2. Blogging

Blogging has become so popular in recent years that there’s actually a large blog niche dedicated to helping people break into this industry. In 2020, there were over 31 million bloggers in the US [^3^]. You’ll also find plenty of blogs that help people start and grow their online businesses. This can involve anything from blogging tips and tricks to working as a virtual assistant or starting your own online business.

For example, blogger Suzi Whitford helps fellow bloggers and entrepreneurs grow their online businesses: [^4^]. If you’ve been blogging for a while now, this is one profitable niche you can explore.

3. Influencer Marketing

In recent years, bloggers and influencers have come to play an important role in the digital marketing world. In fact, the global market value of influencer marketing reached 13.8 billion dollars in 2021 [^5^]. With more people exploring blogging as a source of income, you can share your expert tips and advice to help them succeed. You could show them how to write content that converts or drive traffic from social media channels.

When it comes to monetizing your content, you can start by promoting affiliate products, such as writing courses or SEO tools that can help people grow their blogs. You may even want to consider launching your own blogging course or offering personalized coaching sessions.

4. Health and Fitness

Online fitness classes have grown in popularity during the pandemic, with many people having no option but to exercise at home. However, studies have shown that nine in ten Americans who exercise regularly will continue to work out at home, even after gyms have reopened [^6^]. If you’re a health professional, you can take advantage of this growing trend and target a new audience by starting a health and fitness blog.

Thanks to the nature of this industry, you’re not restricted to only writing blog posts. In fact, you can create all sorts of content, from workout videos to fitness courses, and one-on-one training sessions or tutorials on proper technique. For instance, the fitness site Fitness Blender contains everything from blog posts and workout videos to an app that helps you stay in shape: [^7^].

This niche presents plenty of opportunities to make money. You can work with brands to promote products, such as fitness equipment and clothing. You might even offer an online health program or sell a subscription to your workout videos.

5. Personal Finance

People are always looking for ways to manage their money more effectively. In fact, data by Google shows that mobile searches related to financial planning and management have grown by over 70% in the last two years. The same data also shows that there’s been a significant increase in investing and stock-related app searches [^8^].

Personal finance can therefore be a lucrative blogging niche. As a financial advisor, you can help people manage their money wisely, whether by saving for retirement or making the right investments. For example, the finance blog The Penny Hoarder offers a wealth of tips and advice, from saving money to paying off loans: [^9^].

The FIRE niche (Financial Independence, Retire Early) has also been very popular and will continue to be in 2023 and beyond, with lots of blogs focused on helping people plan and achieve FIRE. However, if you’re helping people save money and spend responsibly, you may be wondering how you can convince them to make purchases through your blog. The trick is to sell something that can help them make more money in the long run. In other words, you’ll need to present your product as an investment. For example, you can offer a stock market investing course on your WordPress blog to help people master the stock market. You could even host webinars or give individual financial advice.

6. Food and Cooking

Food is an evergreen topic, and one of the most profitable blog niches. It also offers various sub-niches to explore, from quick and easy meals to information on specific diets. One food topic that has become increasingly popular in recent years is home cooking. In fact, in the midst of the pandemic, interest in online cooking classes skyrocketed by over 1,177% [^10^].

The food niche is very saturated. You’ll find hundreds of food blogs, meal plans, product reviews, and diet advice. However, this doesn’t mean it’s difficult to break into the market of food bloggers. You’ll just need to get a bit creative, especially if it’s your first blog, such as by putting your own twist on popular dishes or sharing innovative recipes.

Given the visual nature of this topic, you may want to pair your food blog with an image-centric platform, such as Instagram or Pinterest. The latter is a popular resource for finding and saving recipes. When it comes to monetization, there are various options you can explore. For example, you can partner with food brands and create sponsored content using their products. If you want to earn a passive income through your blog, you could sell your own printable cookbooks or give live-streamed cooking classes.


In this post, we explored some of the most profitable blog niches. These include the ever-growing industries such as digital marketing and blogging, as well as popular topics like health and fitness. You may also want to familiarize yourself with some of the emerging trends, such as mindfulness and self-care. Bear in mind that these are only the beginning. If you’re into other areas of interest, you may try a lifestyle blog, fashion blog, travel blog, or even a parenting blog, where you can give useful advice on homeschooling— the sky is the limit!

If you’re ready to get started as a new blogger, you can follow our step-by-step guide on how to start a blog to be up and running in under an hour. Or, if you already have a blog, we have a bunch of posts on how to make it more successful:

Blogging is one of the most effective ways to make money online. Once you pick up on a profitable blog niche idea, you can start publishing helpful articles and monetize it with affiliate marketing, online courses, and ads. Or start the conversation in our Friendly WordPress Community. Find answers, share tips, and get help from other WordPress experts. Join now (it’s free)!

By John Hughes,

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