The 16 Best Blogging Tools of 2023

From ideation to scheduling, blogging doesn’t have to be a one-person job. As a content writer, I’m aware of the struggles of planning and posting new blog posts — and the importance of not burning out in the process. But it doesn’t have to be a nerve-wracking process. You’ve likely pooled together brainstorming, finding the right keywords, removing grammatical errors, or posting when your audience is active. But you don’t have to do all of it; at least not alone. There’s a solution: blogging tools.

To grow your blog (whether you’re a beginner or a full-time blogger), blogging tools sport impressive features like title generation and keyword search. You can leverage these to eliminate the roadblocks to your success and focus more on your core competencies. So, I did some digging for you and found some unique blogging tools (including AI) to be your blogging buddies. These tools are the virtual team you need right now.

1. Weebly (for website building)

Who says you need to invest thousands of dollars to build a blog? Weebly debunks that myth. It’s a free website builder that helps you thrive on low or no code. Once you buy your domain from websites like GoDaddy or NameCheap (a sizable discount if you’re visiting for the first time), you can use Weebly to build a custom website.

With this tool, you can access custom theme pages, use tools, increase page speed, and optimize your content. You can also include extensions for languages, pre-schedule, or add buttons to the content.

Here, you can choose from different theme sections like, “Blog” or “Portfolio”. Proceed with the color and layout you like, and then you’ll see this dashboard. 👇

You can embed buttons, add a slideshow, animate your pages, and add formatted text to personalize your blog.

If you scroll down, you’ll find the “Add apps’ option for new extensions to boost traffic, and content colors, pop-ups, display top content, and more.

Best for: As its users say, Weebly is best if you want to build a website for free. It’s suitable for beginners, and its “help and support centers” have educational guides to boost your website rankings. That being said, Weebly’s editor is a bit restrictive and lacks creative freedom. For a more advanced option, you can use Wix or WordPress.

Note: WordPress or Wix is best for bloggers who want strong front and back-end customization freedom. You can add markup schemas and add custom plugins from over 80,000 options.

2. Live persona by Delve.ai

You do it all to educate a specific set of people with different traits, preferences, and needs. Your ICP (Ideal Customer Profile) is the foundation for personalizing your ideas and researching. Delve.ai doesn’t leave you hanging in endless data piles to find the right customers. Instead, it enables AI to do the work for you.

Delve.AI is a Live persona generator that extracts data from Google analytics and creates data-driven segment-wise personas in minutes.

The best part—it segregates your content based on the performance of your segments and updates your personas based on new developments.

Best for: If you already have a website or have just started with one. You don’t need coding knowledge or constantly track and update the information. It’s a value-for-money tool that starts at $16 per month, billed yearly. It has 7000+ clients, including Mcdonalds’ and Nestle. You can enhance your audience and optimize your content across channels. You can generate a live persona, social persona, and competitor persona. The last alternative is my favorite because it allows you to analyze your competitors’ strategies and get industry-specific insights.

Pro tip: The persona generation time for Delve is 30 minutes or more. So, make sure to do this before the time of your presentations or meetings, and create the personas in advance to avoid delays.

3. Wordtune (for compelling writing)

Our mind is a wild maze and sometimes, shaping thoughts into concise sentences can be intimidating. Wordtune is the AI tool that helps you put your ideas into perspective and break repetitive patterns (which sneak up on even the best writers).

With this tool you can rewrite sentences and passages, add casual & formal tones, and shorten & expand sentences.

Recently, we’ve launched a new function—Wordtune Spices.

This new function has an extensive set of sub-features that help with writing suggestions (no more writing blocks!), adding statistics, elaborating on a topic, and even adding humor.

You can accept the first suggestions from the editor or ask for another one that matches your writing personality.

Wordtune is a lucrative tool that makes blog writing fun while making content more crisp and insightful.

Best for: Working hard to write your blog posts, but the content still sounds underwhelming? Leave it to Wordtune to spot overly wordy sentences. It also helps you keep your content under word count and gives you valuable suggestions to rewrite sentences or passages. You can add the Wordtune extension to Google Docs, LinkedIn, scheduling apps, and more. You won’t have to open the website or copy-paste it frantically while writing with this extension. I recommend it for both rookies and experts. Even if you write compelling content, spicing it up with some suggestions always makes your blogs more meaningful.

4. Yoast SEO

Yoast is an SEO plugin for WordPress that allows you to boost your ranking and optimize the content according to the trends and best practices. Once you install this plugin, different columns to rank specific aspects of your page appear in the dashboards on the right side and you can also add the metadata by scrolling to the bottom of the page.

It’s an all-encompassing tool that gives you suggestions to remove fluff, add transition words, adjust sentence length, and more.

You can enter your focus keyphrase in a column provided by the extension, and it’ll tell you if you’re repeating it from an old blog and how you can enhance it more. For example, the keyphrase “SaaS tools” can be changed to “Ecommerce SaaS tools” for a more niche-based ranking.

In terms of metadata and title, Yoast regulates the word limits and suggests you shorten or expand it (tells you if the whole sentence will appear in searches or not).

A bar ranks your metadata through red, orange, and green colors to define its relevance.

Best for: It’s best for bloggers who want to save time on manual SEO proofreading and teams who have a large content bank and writers. Its features are free, and a quick sweep of SEO expertise improves your ranking.

Note: Although Yoast has reading and grammar suggestions, I prefer to keep my Wordtune extension on because Yoast doesn’t give you the solution but only the problem (your sentences are short). On the other hand, Wordtune does the whole work for me with multiple alternatives to a sentence.

5. Free Keyword tool by Ryan Robinson

This SEO tool is fully functional and has expansive keyword suggestions. As you go to the website, all you have to do is enter your keyword phrase and instantly get recommendations ranked by volume for your blog content.

Why is this helpful?

Google’s bots love it when you use relevant keywords in your content with sensible data. Adding a good volume of related and secondary keywords increases your chance to write ranking pieces and attract more subscribers to the blog.

This tool also tells you the times people are searching for a word. You can frame your content around that to increase the website’s visibility.

Let’s try this once:

It tells you the volume per search each month and how challenging it’s to rank on this keyword.

A note from its owner: “Anytime a new (free) keyword research tool comes out and gains popularity, a switch flips and it’s suddenly only a paid tool—or has dramatic limitations on usage. This keyword research tool was built to be forever free.

When you type in a keyword you’re considering blogging about, you’ll get dozens of research-backed ideas for keywords & topics to write about on your blog today.”

Some additional features I like about it are:

• Country targeting: The default country is the US, but you can change it from the dropdown menu as per your audience.
• Ideas: This takes the cake for me — Usually, a blogger has to use multiple AI tools for keyword research, title generation, ideation, and long-tail keywords. But this tool does it all in one. It generates ideas for your content based on categories of “What, how, are, can, why, will, and more”.

Note: Never rely fully on AI, it’s there to help and guide you, not do the job all for you.

Best for: As a blogger, the more you rank, the more audiences encounter your website. This tool is useful for all bloggers who’re looking to have a keyword research assistant and shave down the time for idea generation.

There are other keyword tools in the market as well, but they’re constrictive with their free plans and hide the results unless you pay to see them. You have to tweak the suggestions and personalize them for your persona.

This assistant will make your blogging process more cohesive and give you an overview of what your audience wants to know about.

6. Check My Links

Links build credibility and humanize your content. Just like you cite sources to a claim, adding links to something provides a source that information came from.

For bloggers, it means building their repertoire as more people will link back if they want to use your content, and links provide additional information that your audience might be looking for.

Broken links destroy your conversion rates, increase bounce rates, and harm your SEO ranking. A broken link is no longer accessible, either due to errors, removal, or restrictions.

To help find broken links in your content, you can use this free Check My Links extension on Google. It crawls your web pages and reports the links within seconds.

The text in red highlights directs to the broken links you need to replace.

Best for: It’s best to build your links on the blogs and avoid mistakes that can cost your blogging journey in the long run. Links are proof of the research and work you put into writing a piece. The downside—you need to be a Chrome user for this extension.

*A word from developers: “‘Check My Links’ is an extension developed primarily for web designers, developers, and content editors.

When you’re editing a web page with lots of links, is it handy to quickly check that all the links on the page are working ok? That’s where ‘Check My Links’ comes in.

‘Check My Links’ quickly finds all the links on a web page and checks each one for you. It highlights which ones are valid and which ones are broken, simple as that.

You can copy all bad links to your clipboard with one click!”*

7. Waldo – Search like a pro

Bloggers spend the majority of their free time researching and finding relevant data to add to their pieces and make them unique.

Let’s be candid, it’s a nuisance to search for a keyword, sift through 100s of results and click on each link to find the data you want. Waldo makes it easy for you.

Waldo helps you find – data points, contact info, insights, and more. Making your search more fruitful. It cuts the research time in half and also has a super filter and smart notepad.

It’s features:

• Skim the contents of every search result right on the search page
• Surface all available statistics with one click
• Highlight on any webpage
• Save your findings to a smart notepad with automatic citations
• Super filters to improve your search results
• Search through YouTube video transcripts
• Quick view LinkedIn bios right from the search page
• Hotkeys for everything to help you move faster

With this extension, you no longer have to squint your eyes at each sentence in a link. Instead, you can see the result right on the SERP.

Waldo is free, and you can research better for long-from pieces (especially for stats) with this tool.

Best for: This tool helps with advanced research to optimize your workflow and convert your research into skimmable data points. Too many ads and noise in a search distract bloggers from the primary goal, and Waldo reduces the unnecessary data and helps you find industry-specific information.

Waldo gives you the equivalent of a command + F function for the entire internet. With a simple keyboard command, you can parse your search for specific words and phrases, shining a light on the most helpful information.

Note: You can also parse video transcripts for key phrases through this tool.

8. Trello

Trello is a management and organization tool that keeps track of your activities and team members (if you have a sizable blog).

Trello follows the Kanban method to make your team more productive and efficient. It outlines a process with incremental steps and keeps the parties on both sides updated.

Here you can create cards and spaces for different activities like editing, videos, posting, and more. Once a task is done, you can drag and drop them to the “Done” card. You can also customize cards as per your preference.

There are 3 components in a Trello space:

• Cards: A task in progress
• Lists: A stage in progress
• Board: A collection of lists in order for a stage to complete

If you click on the card, it’ll open up with a checklist that you can mark done, and add comments respective to people on the board.

Best for: It’s an easy drag-and-drop content management tool for beginners and even advanced bloggers who love an organized outlook on all their projects. It’s semi-automated and can be used for any type of work you like.

9. Wordable

Every blogger knows the nightmarish process of copy-pasting your content from Google Docs to WordPress. Bold text, missing bullets, H2 tags instead of H3. It’s a lot to take in at first glance, and re-formatting takes hours.

Wordable is your salvation from this treacherous task. All you have to do is install the WordPress extension, and in just one click, you can export your content to the blog page directly without any challenges.

Here’s the process to export your docs:

1. Upload the docs to Wordable. It’ll retain the HTML text and remove all SPAN and FONT tags.
2. Optimize the content individually or in bulk with the following options:
3. Upload public-ready content in one go.

Best for: Wordable is a handy tool that saves tons of time for bloggers, publishers, content editors, marketing managers, and agencies. You can expect to see the addition of Wordable to Evernote or Trello in the future.

10. Portent (Blog title generator)

Nobody wants monotonous text in a headline. Catchy titles usually have more ranking potential than generic ones. “10 Best Tools For Blogging” is more engaging than “Tools for blogging”. Your creative output can go down when you handle an extensive content schedule. Blogging tools like Portent help with this malady.

It’s free and provides ease of navigation. In the search bar, type your keyword like “Blogging tools”, and it’ll give some creative ideas. You can choose the first title, generate another title, save the idea, tweet your idea, or change the subject.

According to the company site, these titles are funny, shocking, and addicting!

Note: Portent’s titles help find the primary focus of your content. For example, “Uses of blogging tools” or “5 insider tips for blogging tools”.

Best for: If you like fuss-free ideation that doesn’t take you through multiple steps before the result. You can use it in conjunction with the keyword tools we mentioned above to generate the best titles.

11. Canva

As a blogger, you need to forge your unique identity with personalized designs, colors, and content. While writing for you is easy, designs for cover photos, featured photos, and more are difficult.

Unless you know the editing tools like Photoshop, Illustrator, etc., it’s expensive to create new designs every day. Canva changed that.

It’s a design tool with both free and premium versions. With a simple drag-and-drop interface, you can use Canva to create designs seamlessly for all your content channels. You can use their built-in free templates to save time and allow you to add new elements from the library.

It has different categories and topics you can find templates, GIFs, or presentations for. If you want custom dimensions for your content, you can add the breadth and the width as per your requirement.

Best for: Canva is best for both individuals and large blogging teams. It’s also used by freelancers, but the premium feature to track the designs made by different members makes it shine through.

Through the premium feature, you can use the branded themes and colors or create branded templates across channels and build a brand voice. It’s a strong contender for designing tools like Photoshop because bloggers don’t need crash courses in designing anymore.

12. Moosend

You’ll need content promotion tools to handle the influx of new subscribers and scale your blog by sending newsletters, new tips, and free resources. If you send individual emails to each subscriber, it’ll be eons before you finish with all emails. Moosend comes to the rescue. It’s an all-in-one marketing platform that makes content distribution easier and allows you to craft campaigns from scratch.

It has pre-built email newsletter templates that you can alter according to needs and add new content as and when required. You can also set up RSS campaigns that send bulk emails to users the moment you publish a new post on your blog.

Once you add the URL for the content, Moosend will send emails on autopilot.

When you open Moosend, they surprise you with a popup for email stats, which I sometimes love and even add to my content.

Best for: It has an accessible and affordable plan that starts at $9, which is ideal for bloggers. You can use more in-depth features like metrics, marketing growth strategies, and product recommendations to expand your audience.

Moosend also allows you to create landing pages and subscription forms to collect user data for further use.

13. Swiped.co

Email research leaves you scratching your head? Swiped.co is the answer! This is an insane library of email examples for copywriting and marketing ideas. You can find iconic email examples with explanations for the use of different sentences and labels.

It’s a learning experience that inspires and cuts your research time (especially if you write for an e-commerce or email marketing niche).

You can see the number of annotations an example has for you and analyze different sentences to see why they’re used in a sentence.

Best for: Email marketing and e-commerce bloggers or bloggers who want to learn copywriting. You won’t have to scour through thousands of emails. Whenever you need visuals and email inspiration, this tool should be your go-to resource.

14. Death to Stock

Visual marketing is the best way to attract your customers. But, stock photos are boring and repetitive if everyone has the right to use them. It strips the right of exclusivity from your content because the same visuals are being used for 100s of others.

Death to Stock is a premium membership for stock photos for non-stock creatives. If you’re too lazy to design, just get a monthly membership for Death to Stock. Membership allows you unlimited downloads and new stock photos are added each month to the mix.

This membership will give access to over 4,500 photos in the library of the tool.

Best for: A good way to add visuals that are—unique and creative. You can use these images for carousels, galleries, headers, blog post images, and more. If you’re looking for free alternatives, try Unsplash or Pexels.

15. Loom

Loom is a creative way to personalize your blogs. It’s a free and versatile tool that lets you record high-quality screen-share tutorials. You can share these videos privately or publicly and be free. It has some mind-blowing features.

The company website claims it helps cut down the need for meetings by 29%. It works on desktops, laptops, and phones and through chrome extensions.

Best for: Loom helps you handle multiple writers or a team for your blog. You can simultaneously add explanatory onboarding videos, tutorials, or instructions for multiple people.

If your team lives in another time zone, this is a tool that keeps the work going, regardless of time.

16. Can I Rank

Can you rank? This tool has the answer to it. This is an AI tool that provides blogging tips, helps improve your SEO rankings, gets more traffic, and generates ideas for better-ranking opportunities.

This tool made this list because it’s super helpful and has comprehensive tutorials on how to use its features to the best of its ability.

Different features Can I rank? offers are:

• Keywords search
• ROI
• Automation
• Link Building
• SEO Consulting
• Competitor Analysis

You can find what your competitors are writing about and get an upper hand by analyzing the market trends.

Best for: This tool is best for research and SEO optimization, rank faster and add new content ideas to your bucket.

That’s a wrap!

You need to channel your creativity for the best output through tools meant for your convenience. As a writer, I understand how tight the expense budget of blogging can be, so I’ve provided alternatives for both paid and free tools.

Remember, for every tool you pay for, you can deduct from your taxes. If you’re unsure which tool to invest in, test the compatibility with the free version before buying the premium ones.

Try Wordtune for free today!